May 2011 Newsletter

Reach New Lengths With the New 90cm NeverTouch Procedure Kit

AngioDynamics recently launched the new 90 cm NeverTouch® procedure kit featuring a longer TRE-Sheath® introducer to gain vascular access above the ankle for the treatment of varicose veins that extend below the knee. The new kit, which complements existing kit lengths of 25 cm, 45 cm and 65 cm, continues to build on the core benefits of the NeverTouch gold-tip laser fiber and VenaCure EVLT system. The glass weld at the distal tip of a 600 um fiber results in an effective fiber diameter of 905 ums and lowers the actual power density at the tip by 56% from that of a standard bare-tip 600 um fiber. This provides a homogeneous ablation with less focal charring of the vein wall that is typically seen with bare-tip fibers. Learn more about the new 90cm NeverTouch procedure kit.

Landing Pages:
What They Are, Why They Are Important, What They Should Have

A landing page is any page on your website where you send viewers to continue a message. Landing pages are typically set up for a specific purpose, such as capturing a lead or promoting an event. These pages are particularly important because the viewer is already interested in your offering if they have clicked on a link to visit your page. It's imperative that the information on that page offers continuity from the original message and encourages the viewer to continue with a call-to-action. Sample call-to-actions include a form that the viewer completes to receive a promotion, a whitepaper the viewer is able to download or a way to enter a drawing.

Optimizing Landing Page Content

When developing any web content, it's important to spend time 'optimizing'. Optimizing means developing text that clearly leads a viewer to a specific message or action you want them to do. Nothing is more frustrating than landing on a web page and not being able to identify the product, or what to do next. Key elements for optimizing your landing pages include:
• Clear and concise content
• Key points appearing first in the text
• Match the language (or header) of the landing page to the message the visitor originally clicked on
• Focus on the benefits to the user rather than information about the practice
• Include a specific call-to-action
• Collect only relevant contact data (excess questions will deter a person from completing the form)
These tips should be used when developing not only your landing pages, but all of your webpages. Visit our newsletter archives to read more on developing effective websites and using electronic marketing materials.  Login to our customer-only portal for images, videos and animations to add to your website.