September 2011 Newsletter
Developing a Press List
In the August e-Newsletter we focused on creating and using press releases. In order to distribute your press releases, you need to develop a press list. With a strong press list, you can quickly distribute press releases that inform local media outlets of your upcoming events, major news, whitepapers and other important information. Developing an accurate press list takes time, research and patience. Like many other professions, press contacts continually change responsibilities, so maintaining an accurate press list is an ongoing process. Here are some tips for creating your press list:
- Create a spreadsheet that breaks media outlets into separate sections (magazines, newspapers, online, radio, tv, etc.).
- Identify the media outlets that are a fit for your practice.
- Collect the relevant contact information about your media outlets and place that into your spreadsheet. (media outlet, contact name, title, website, phone, fax, email address)
AngioDynamics is committed to driving patients to our customers' doors by creating more awareness about the VenaCure EVLT procedure. View a sampling of the media coverage that has been generated regarding the VenaCure EVLT procedure.
Additional resources are available to help you develop a press release and press list. Login to our customer-only media site to download templates and more.
Remind Patients To Use Their FSA's
Now is a great time to contact your clients and prospects with a reminder about their FSAS accounts. Many people forget that they have money in their accounts that will be lost if they don't use it. Come December, when most people remember, it's generally too late to book appointments. Drop them a reminder in September or October while they still have time to schedule a visit.
To be as successful as possible, consider including a call to action to entice them further, such as a special promotion if they act fast. For more information about creating successful email campaigns and offers, refer back to our March Newsletter.